Our ancestors as farmers lived and raised cattle in the forests of Alambadi (a small village near Gopindam in present day Karnataka) in the 1600s and 1800s. Our ancestors had about 1500 Alampadi cows.
Over time 1500 cows were reduced to about 700 cows and began to focus fully on agriculture. Our forefathers, who depended on the forests, migrated with their cattle from the Alambadi area (in the 1800s) due to severe famine and came to present day Tamil Nadu, which is adjacent to the forest, and lived in the forest areas of Kallukuli, Kulmuru, Sanbagan Halla and Thottahalla.
Ranganathaswamy Temple in Alambadi where the ancestors lived in the 1600-1800s.
In the 1800s and 1850s, Erumuthanapalli set up barns near the village forests and raised 300-500 cattle. They cultivated millet and groundnut using the farming methods they had learned from their ancestors.
Due to urban development in the 1850s and 1900s, peanuts, millet, tamarind and other food items were brought to Salem by donkeys and sold.
Yogurt and ghee were made from milk collected from cattle and used for food. Also milk was provided free of cost to the local people.
There were many problems in transporting agricultural produce to Salem by donkeys, such as being attacked by thieves and elephants. So they used truck transport in the 1950s. They were easy to pick up and sell, thus selling more agricultural produce.
In the 1970s, traders (through brokers) from nearby Hosur and Dhenkanikottai areas bought groundnuts, millets, pulses and tamarind. Thus it was simple for many farmers. However, selling to Salem was profitable for many farmers.
The meager income available in yield was sufficient for subsistence and labor. In the early 2000s, outsiders began to come to buy milk with information obtained through brokers. We did this because we got a meager income from milk and through this we sold cow ghee to be prepared in our homes.
Photo - Grama founder plowing the land on the grama farms
After 2000, the ghee we made using our traditional method became very popular and people started buying it willingly. We got a small amount of income that was to sell milk and ghee along with farm work so there was a need to continue to do that. And we don't have to do much work for this. With the farm work we began to pay separate attention to the cows.
Our Grama Cow Ghee (sold 10 liters per month) has been sold for the last about 20 years. The life journey of our ancestors who started with cows continues today.
We have now started producing country cow ghee for the customers who need it. But our process has not changed since its inception.
Since it is pure cow ghee made in the traditional way, we need a lot of time to produce it. So they can be produced by us in very small quantities.
Cereals and dairy products have been sold for a living for many years. We have laid the necessary foundations to market this with the aim of using the same for agricultural development as an initiative of the younger generation and making the products available through our traditional agriculture available to the outside world. From the beginning we used the name Grama Foods for our company.
Then we started using the name Grama as our brand name.
2019
Got a copy of our first trademark for the name in the Grama.
Year 2013-14
Pamphlet that we used for promotion of our sales.
The biodegradable bag was used by our Grama so as not to harm the environment.
Our first digital logo created by us
Our 2nd commercial logo used in pouches
At the beginning 2010-2012 we used a logo which contains leaf and name. the same is modified using latest designing technology.
Copyright © 2023 Grama® - All Rights Reserved. Grama® is a Registered Trademark of Grama Food and Herbal Products Pvt Ltd
Save Tree! Save Water!
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.